What happens on the backend of your site doesn’t stay on the backend.

Technical issues such as broken links, duplicate content and shoddy metadata will foil your SEO efforts time and time again.

In this eBook, we define technical SEO and explain how it fits into your digital marketing strategy. We also provide an actionable, step-by-step checklist – complete with recommended tools.

Download the guide to learn how to:

• Index and de-index webpages, properly.
• Use schema markup.
• Create and use an XML sitemap.
• Improve the user experience.
• Make your web content more accessible.
• Crawl for site errors.
• Diagnose and fix other technical issues affecting your site’s performance in SERPs.
• … And more.