69% of consumers say a source is trustworthy when the expert has used the product or service before, and B2B decision-makers put a lot of emphasis on other professional opinions when making decisions. B2B marketers are potentially the biggest benefactors of the power of user-generated content within organizations. Creating B2B communities where professionals can discuss trends, ask for advice from peers, and discover the pain points to improve while engaging deeply with the audience is excellent and an effective UGC strategy. Find out how B2B players are stepping up their game.