Ultimate guide to customer acquisition in the ever changing it industry
The IT industry has experienced exponential growth in the last couple of decades alone. The ever changing market demands new business models and customer acquisition strategies. Information technology companies constantly struggle to provide proper structure and support for their sales teams…
The Guide’s Key Takeaways
Identify what will enhance your value and package it in a way your prospects understand
How to develop a powerful unique selling proposition that clearly sets you apart from competitors
How to create your Ideal Client Profile (ICP) to identify and attract customers that present the most lucrative opportunities
How to focus on what you do best to attract your ideal customers
How to set clear and realistic client expectations to prevent ambiguity and increase customer satisfaction
How to both create competitive pricing that creates customer loyalty and increase revenue
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