A customer data platform (CDP) has become an essential technology in enabling a company’s broader transformation and the wide range of growth initiatives tied to it, including direct-to-consumer diversification, cross-channel lifecycle marketing, digital products and experiences, audience monetization, analytics and data science democratization, and more. Yet one of the biggest barriers to making the most of a CDP is understanding the distinct ways a business can take advantage of it to achieve its transformation goals. Download this eBook to discover how companies across industries — from retailers and manufacturers to publishers and CPGs — use Blue Conic to transform their relationships with customers and accelerate business growth. You’ll also get:

A framework for defining your organization’s customer data platform use cases 12 of the most popular CDP use cases you can use as inspiration for your business Real-world examples of how Blue Conic customers use the platform to support key programs tied to their business growth initiatives