One of the key areas in B2B customer marketing is retention. In order to improve the longevity
of your business, retention is a key success factor. While acquiring customers may be a
tempting objective, customer retention marketing starts post-purchase. At this stage you need
to provide actual value to ensure sustainable business growth.

The end of a buyer’s journey should be considered as the beginning of a new role for sales and
marketing. It not what you tell or sell, it is about how you make your customers feel that has a
longer lasting impression. Read more about B2B Customer Marketing