WHITE PAPERS
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RESEARCH PAPERS
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How to Build a High-Performance Lead Generation Machine for a Manufacturing Company
Global 500 manufacturer decided to step up their lead generation, and move from traditional sales tactics to an all-in, fully-digital approach.
Setting Up For B2B Lead Generation Success: 7 Mistakes To Avoid
Learn how to power up your lead generation engine by using marketing to fill up your pipeline. Get the insights you need to do just that by looking at the 7 things NOT to do.
5 Lessons For Working With Media Partners
Digital lead generation offers far greater reach and cost efficiency than more traditional marketing tactics. Download our whitepaper to learn how to move from trade shows to digital.
Marketing Matters for Your B2B Company: How To Get Started
Marketing is no longer a nice to have — it’s a must have to remain competitive and grow profits. If your B2B company is new on the marketing journey, this guide will help you get started.
How To Market A Manufacturing Company
Marketing has become a strategic competitive advantage for manufacturers. Learn how manufacturers are using marketing and the tools that work best for raising awareness and generating leads.
How To Choose The Right Lead Generation Partner
This guide will help you ask the right questions to assess lead generation providers. Learn 7 topics to cover, how to avoid trick questions, and what to expect from lead generation.
10 Tactics B2B Marketers Should Steal From B2C
B2B marketing might be different than Consumer marketing, but that doesn’t mean you can’t steal some ideas. Use these B2C tactics to build your brand, connect with customers and maximize sales.
Ultimate guide to customer acquisition in the ever changing health care industry
It is no secret that the healthcare industry has undergone a drastic revolution over the last 15 years. Driven by immense compliance…
How To Thrive in the Era of Virtual Customer Acquisition
Covid-19 and social distancing protocols is forcing organizations to move towards virtual selling. Sales reps now have to conduct meetings from a remote or home…
How Technology can help improve the NAAC rating of Higher Education Institutions
We have been working closely with top NAAC accredited colleges, for the past four years. Based on the experience gained, we have created a White Paper…
Ultimate Guide To Customer Acquisition In The Ever-Changing Information Technology Industry
The IT industry has experienced exponential growth in the last couple of decades alone. The ever changing…
The Ultimate Guide to Customer Acquisition in the Ever-Changing Energy Industry
Understanding energy regulations and deregulated market changes can be difficult as it varies slightly from market to market, and from SMB to Residential.
A Complete Guide to Outbound Sales
We live in a highly competitive and innovative digital world. And with innovation comes…
Top Five Risks When Operating in the Cloud
The cloud brings significant benefits but also a new set of risks Most organizations…
The Total Economic Impact™ Of Diligent Board & Leadership Collaboration
Cost Savings And Business Benefits Enabled By Board & Leadership Collaboration The ability to…
AMPLIENCE HEADLESS CMS BUYER’S GUIDE.
Learn Why Account-Based Marketing is the Next Level of Marketing
AMPLIENCE HEADLESS COMMERCE THE BASICS.
Discover how Data and Technology are Sold for Business Intelligence
Bitdefender Managed Detection & Response Threat Hunting
Threat hunting is a critical component of MDR, protecting customers from compromise and keeping…
ISG Public Cloud Services & Solutions
Hyper scale Infrastructure & Platform Services. Über diesen Bericht Information Services Group übernimmt die…
Bitdefender Gravity Zone Ultra Suite
Uncover And Stop Elusive Threats With Agility And Precision Gravity Zone Ultra is a complete…
Is Artificial Intelligence The Pinnacle for Account Based Marketing
B2B organizations have been facing increasing challenges while using ABM to focus on relevant accounts. With artificial…
Bitdefender-Extended-Threat-Detection- Focused-Investigation-And-Effective-Response.
The advanced threat challenges you face today Cyber-criminals are growing ever more sophisticated and…
SalesForce THE ZERMATT CUSTOMER EXPERIENCE from DESKTOP to MOUNTAIN TOP.
How Zermatt uses Salesforce to become the most digital alpine destination How do you…
Vierte Ausgabe STATE of SERVICE
Einblicke von uber 7000 Kundenservice-Mitarbeitern weltweit Wahrend ich diese Zeilen schreibe, bringen Unternehmen aller…
Voice Search in 2020
The growth in voice search is a disruptive opportunity for marketers today. With the rise in people searching…
Rethinking the New B2B Buying Process
With the flux in B2B buying, your sales strategy must need a revamping of sorts, too…
Content Shock New Opportunity for B2B Businesses
What if the material that you spend your time creating is not consumed and is a total waste of time…
Content Syndication - Your Journey to B2B Sales Enablement
Content syndication is emerging as a near-360 degree platform, extending from marketing…
ENTERPRISE MARKETING STRATEGY WITH B2B INTENT DATA
Intent data provides insights into accounts most likely to engage with a brand’s online presence and equips marketing…
Intent Data Drives Demand Generation
Intent data is valuable because it gives a bigger picture of who your qualified leads…
Mapping Buyer-Led ABM
While account-based marketing identifies high-value accounts that give you the highest returns on your marketing investment…
User Generated Content
69% of consumers say a source is trustworthy when the expert has used the product or service before, and B2B decision…
Automation in Media and Entertainment: Omdia Report
Learn how to drive growth and cut costs with automation…
Media & Entertainment Industry Insights Report
We surveyed 350 industry decision makers worldwide to uncover the …
Optimizing customer support – A strategic guide to integrated workforce management
In our hyper-connected era, customer support is a critical pillar…
2022-23 DCIG Top 5 Enterprise Storage as A Service Solutions
See how IBM made top 5 in 2022-23 DCIG Top …
IBV–Ceos-Guide-to-Generative-Ai-Digital-Customer
Generative AI is unlike any technology that has come before…
Trends in Sales Ops V3
Discover the latest efficiency insights driving sales operations strategy. Dig…
How RingCentral helped these 6 companies better serve their customers
According to research from the accounting firm PricewaterhouseCoopers, a third …
The key to building a customer-centric culture: Combining your unified communications and contact center solutions
In fact, 80% of customers now view customer experience as …
How to improve your customer experience by elevating your employee experience
Free lunches and growth opportunities are just one side of …
Communications Marketers Speak Out
Discover the state of communications marketing. See what’s on the …
Integrating Unified Communications and Contact Center
One of the biggest trends in the enterprise communications area …
The Future of Customer Service: Turning AI From Hype Into Reality
Empower your CX agents to create lifelong customers. Book a …
The 2023 Holiday Guide for Retailers
Customer loyalty in the retail sector is significant, and this …
Discover Effective Cost Saving Strategies for Manufacturers
Discover effective cost-saving strategies for manufacturers. Learn how one platform …
Simplify Partner Engagement: A Guide for Manufacturers
Create more productive channel partner relationships to increase mutual …
The Manufacturer’s Guide to Modernizing Commercial Operations
The Manufacturer’s Guide to Modernizing Commercial Operations integrates sales and …
Zero touch Invoice processing up to 99.5% Extraction Accuracy
Enterprises deal with large volumes of documents (electronic or paper) …
The Small and Medium Business Efficiency toolkit
Running a business in uncertain economic times can be tough …
Conversational Marketing with WhatsApp:
Enterprises looking to pull off conversational marketing at scale have …
Critical Customer Experience Investments in 2023
The pandemic increased the value of 1:1 connections more than …
The CITY Furniture Drives Revenue With Seamless In-Store and Digital Experiences
When the CITY Furniture team first started working with Bluecore, …
10 Market- Moving Trends to Shape 2023
2022 held great promise—for starters, travel restrictions were finally lifted, …
How to Calculate the ROI of Market Intelligence
The business world has long been hurtling toward a new …
The Four Key Perspectives of Market Intelligence
Traditional research is filled with blindspots meaning you run the …
The Top 5 Market Intelligence Challenges
Extreme market volatility has rendered traditional market intelligence methods archaic—often …
Drive Customer Experience and Boost Revenues with Next-Generation Customer Support
Enterprises in every sector are waking up to the new …
Hackett Key issues: 2023 ITSM Trends
Organizations are predicting global risks will continue to cause major …
Ez-Bdc Generates a Whopping 70% Response Rate on Ad Campaigns With Justcall
EZ BDC is a Florida-based company that provides innovative automotive …
Learn How Digital Transformation Can Deliver a Bright Future for the Nordic Manufacturing Industry
The manufacturing industry is under pressure to reduce production times, …
MDM Compatibility Checklist Scoring Analysis
MDM software was originally designed to manage employee-owned devices on …
Optimizing Market Strategy for ROI and Bottom Line Growth
Holiday planning is underway, but retailers find themselves in another …
Jockey Increases Return on Ad Spend Through Predictive Audiences with Bluecore Advertise™ and Criteo
Bluecore’s native integration and partnership with Criteo enabled the Jockey …
CITY Furniture Drives Revenue With Seamless In-Store and Digital Experiences
CITY Furniture’s story begins in 1971 with one product and …
The Retail Marketer’s Guide to Loyalty
Retail is an industry traditionally focused on acquisition and snagging …
2022 Guide to Leading an Agent-Centric Contact Center
A glance at the 2022 Contact Center Challenges and Priority …
MetriStar Top Provider
RingCentral has earned the Metrigy MetriStar Top Provider Award for …
Achieving Personalized Contact Center Experiences
Personalization is changing the retail landscape. It’s the key to …
Unlocking the Power of Voice in 2022
The customer experience is evolving. When we discuss innovation in …
Maximizing Productivity in the Contact Center
In 2022, maximizing productivity is a non-negotiable. Over the past …
The key to building a customer-centric team
Wanamaker worked at Field’s store for more than 20 years, …
2022 State of Customer Experience Technology
Business and technology leaders at companies large and small, across …
Building a Digital Transformation Road Map: A Guide for Small and Medium Sized Construction Companies
The construction industry is currently undergoing a digital revolution as …
Building a Case for Safety and Security in Construction Through Digital and 5G
According to the U.S. Bureau of Labor Statistics, construction workers …
Move Your Business To Flexible, Wireless Internet
According to Veeam’s 2022 Data Protection Report, the average cost …
What Most Companies Get Wrong About Onboarding
While onboarding processes vary from business to business and even …
Migrate workloads to the public cloud: an essential guide & checklist
Cloud adoption and migrations have continued to accelerate over the …
Automating container elasticity
According to Veeam’s 2022 Data Protection Report, the average cost …
Protecting Your Digital Workforce and Enterprise Data on Amazon Web Services
As organizations consider options for returning to work, the question …
Are You Designing a Hybrid Workplace That’s the Best of Both Worlds?
The pace of digital transformation has never been faster, and …
The 2023 Attack Resistance Report
Understanding where the critical flaws lie within your organization’s attack …
The New Customer Engagement Model
The rules of marketing and customer engagement continue to change …
Simplify Your Multi Cloud Environment to Propel Business Transformation
Modern applications are the driving force behind your business transformation, …
G2 REPORT WINTER 2023 Top Media Monitoring Software
So your PR and or marketing team has decided that …
4 Pillars for Embedding Tax Management and Compliance into Financial Processes
Retailers are hard at work driving innovation, identifying new engagement …
IDC – Delivering Better Business Outcomes with DataOps Orchestration
Discover how DataOps leaders are enabling data-driven decision-making the …
Service Providers: Access 400k+ customers with Off‑site Backup
Drive revenue and build client account value with Veeam Off-site …
Continuous Audit and Compliance Readiness & Enterprise Technology Management
ITOps, SecOps, and Governance Risk and Compliance (GRC) staff use …