Intent data is valuable because it gives a bigger picture of who your qualified leads are and what drives them to make purchase decisions. When used skillfully, companies can personalize how they approach potential customers and increase the likelihood of closing a deal. Knowing what they do and taking action gives marketers an edge on when to contact their targets with the correct information and tip them towards closing. Learn how intent data creates a dynamic account list of prospects and how marketers can prioritize them with higher intent scores to give them the final push they need to buy your service or product.