The adoption of online grocery shopping continues to grow. While the growth rate has slowed, shoppers increasingly value the convenience of online shopping.

In 2023, the average number of shopping trips rose by 16% and the average order value increased by 25%. The overall share of digital grocery sales grew by 1.15%.

Increasing customer adoption due to ease and convenience will drive a digital share of grocery revenue. Grocery digital sales are expected to reach~16% by 2027.