B2B MAILING LIST
Email Marketing Strategies to Improve ROI of Your Business Mailing List
The ROI blueprint of your business mailing list can be improved by using email marketing strategies that involve three main aspects, using a quality list, utilizing customer segmentation and identifying the frequency of sending emails.
1. Adopt the Opt-In Practice – Use a Quality List
2. Use a Targeted Approach – Apply Customer Segmentation
3. Find the Magic Number – Identify the Frequency of Sending Emails
4. Go LoMo (Local and Mobile) – Optimize Email Campaigns for Mobile Devices
5. Make it Buzzworthy – Integrate Email Campaigns with Your Social Media Channels
6. Harness the Power of Technology – Use Automation to Boost Marketing ROI
7. Measure Long Term Success – Know the Lifetime Value of Your Subscribers
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