Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously.

The marketing mix has changed dramatically over a period of time. Display/banner ads, SEO and PPC campaigns used to be the top dogs when the internet was all powerful and prevailing. Today tools such as social media, content creation and inbound marketing have become hot topics. Let us look at what a survey revealed as to which marketing tools marketers prefer today.