Sales and marketing departments are often disparate entities, operating with adjacent goals but with no way to collaborate effectively.

A defined content marketing strategy aligns each stage of the sales process with a funnel-appropriate asset that serves one goal: move prospects along the buyer journey.

Download our eBook to learn:

• Why your company benefits from a written content marketing strategy.
• The types of content you should create at each stage of the sales funnel.
• How to map each content marketing asset to a sales goal.
• How to track metrics that matter most.
• Which digital tools make your life easier – and at which stage of the funnel.
• How to measure and attribute ROI.

Sales-marketing alignment is a must. No ifs, ands or buts.