Setting up a Digital Channel Strategy
You won’t find a customer in the middle of a desert. In 2020, physical stores were exactly that—without the tumbleweeds. Digital channels are now the thriving centre of commerce. But how do you unite the old and the new into a comprehensive strategy? In this guide, we give you tips on how to approach your digital channel strategy in 2021 and beyond.
Guide: Meeting Shoppers where they are, in 2021 and beyond
2020 showed that digital sales channels are no longer an option, they are essential. And with new customer behaviour, merchants have to research and adopt new channels to reach customers at the right time at the right place. That is, of course, easier said than done! Finding the right channel to be on is one thing, but weaving your sales channels into a comprehensive omnichannel strategy takes clarity and effort.
In the following video, we ask our friends at Klarna, Akeneo, Signifyd and Dot digital to help navigate the new eCommerce landscape and how to set up a digital channel strategy fit for 2021 – and beyond!
Watch our video to discover our partners’ vision on how eCommerce has changed over the last few years and what businesses need to do to stay on top of their game.
Do you want to find out more? Download our guide: meeting shoppers where they are, in 2021 and beyond.
WHAT WE COVER IN THE GUIDE:
- Social selling
- The right product information in all channels
- Fraud prevention strategy for different channels
- Bring your sales and customer support to shoppers
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