CLIENT RETENTION
DE-CODING THE GEN-Y GENE
How to Retain Existing ‘Millennial’ Clients?
Gen-Y, millennial generation – they are known by many names. The oldest members being born in the late 80s, theirs was the first generation to start their lives in a fully-capable digital world.
- American businesses were using emails on a regular basis
- Digital brands like Blackberry had already captured a large share of the market
- Use of search engines was also popularizing in daily life
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