8 ways to find white paper topics your audience wants to read Hint: You’ve already done most of the work. How do you engage middle-of-the-funnel prospects? How do you differentiate between blog topics and white paper topics? These are some of the questions that are top of mind for marketers, and that’s why we created …
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What is SEO writing? The complete guide to writing for search Conquer SERPs with effective SEO, one word at a time. SEO writing isn’t easy. The obstacles you need to clear to get on Page 1 are always changing. You’re not only up against anyone targeting the same keywords as you, but also SERP features like image …
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Case study questions: How to get satisfied customers to make a case for your brand Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order? 79% of B2B buyers prefer to read case studies to research a …
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The complete guide to data-driven content development Data can be the compass that guides your content development efforts – if you know how to read it correctly. Use this map to navigate your way to a robust content strategy. Great content doesn’t just happen. Behind every piece of high-performing content is a sound strategy. And to …
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Why did my Domain Authority go down? And other top Domain Authority questions answered Domain Authority is the mysterious metric digital marketers aim to increase – but how? Domain Authority isn’t an official ranking factor for search engines – but it’s a metric that marketers aim to understand and manage anyway. So what is DA anyway? And …
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The 2020 state of content marketing report How is content marketing evolving as we enter a new decade? Read about the top tools, trends and tricks of the trade. As you turn the calendar to 2020, a new decade in content marketing is emerging. How will it change? How will it remain the same? Only …
How to use tools to determine which content to re-optimize: A step-by-step guide What is content re-optimization, why do you need it and how do you do it? “If it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing. Case in point: Digital marketers everywhere are …
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What is Content Marketing? What exactly is content marketing?This exhaustive guide answers this question in depth, plus explains its benefits, demonstrates how to integrate it into a marketing strategy and shows how to measure your content marketing successes. Content marketing can shorten your sales cycle, reduce your cost per lead and is much more budget-friendly than outbound …
Your comprehensive technical SEO checklist for 2020 Technical SEO is like engine maintenance for your website. You won’t get very far without it. What happens on the backend of your site doesn’t stay on the backend. Technical issues such as broken links, duplicate content and shoddy metadata will foil your SEO efforts time and time …
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The Ultimate Guide To Keyword Research in 2022 Keyword research is the single most important thing you can learn about SEO. How? Right here in this comprehensive guide, designed for experts and newbs alike. This 8-step guide comes out of a decade of testing and adapting countless keyword research techniques. We’re pulling back the curtain …
The HR Industry Content Marketing Benchmarks for 2022 How are your content marketing efforts measuring up to competitors? As an HR professional, you’re well aware of the critical role that content marketing plays in your business growth strategy. But how do your efforts compare to those of competitors, and how does your agency’s performance stack …
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How to Create a Marketing eBook Not all eBooks are created equal — here’s how to ensure yours is a cut above the rest. eBooks can be a powerful tool in the right hands, helping your team to generate leads and grow your reach. However, it’ll take a bit of work to get there. From …
How to Create Sales Collateral That Boosts Buyer Confidence Learn what it takes to create impactful sales enablement content. How does your social media stack up against your competitors’? What about when you look at your own performance over the years? Don’t know? Let’s change that. Our focus here is on social advertising metrics — …
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Social Advertising Benchmarks for 2022 You might just be surprised to find out what the most important benchmarks really are. How does your social media stack up against your competitors’? What about when you look at your own performance over the years? Don’t know? Let’s change that. Our focus here is on social advertising metrics …
Guide: How To Conduct a Content Marketing Audit Performing a content audit on your own can feel overwhelming. But with the help of our comprehensive guide, you’ll be able to: Move through every step of the process to complete a successful audit. Use the results to set new content marketing goals, answer key questions regarding …
The Proof is Out There: Discover True Buyer-Level Intent Data Buyer-level Intent Data is no myth — and you can sign up to get it now. What if we told you that the stories are true? That there is another form of intent data out there — untapped and only whispered about, as if it …
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Lead Generation: Building & Maintaining Key Relationships Lead generation is no longer about filling the top of the funnel. It’s imperative that we, as marketers, build real and lasting relationships with clients, prospects, and customers from day one. We’ve partnered with our friends at Marketing Profs to help marketers enhance their demand generation strategy and …
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How to Make Marketing Optimization a Daily Habit As the speed of change continues to increase, optimization becomes a vital tool for marketers to keep delivering results in the face of steep competition and rising targets. Whether you’re a Chief Marketing Officer, a Chief Revenue Officer, or anyone leading marketing efforts in your organization, you’ll …
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The B2B Marketer’s Guide to Scrappy Marketing As B2B marketers, we have too much to do and too little time. Targets continue to increase, yet our resources remain the same. When perfection becomes the enemy of productivity, it’s time to pause and consider a new way of getting stuff done. The notion of “scrappy” marketing …
The E-book consists of a structure that a college website should have. This sitemap is ideal for NAAC accredited higher educational institutions websites. When the College Website is being developed, often it’s Structure, and the Pages that it should have is overlooked. The way a college website is structured is very important and has a big …
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