Social media FAQs: what marketers want to know about social media best practices What’s on your mind? Content marketing without social media is impossible. And pairing dynamic paid ad campaigns with an effective organic strategy can amplify your content and generate hard ROI for your business. Still, many marketers approach social media as an afterthought …

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How to conduct a comprehensive marketing audit Transform your business with targeted marketing insights and competitive analyses. An audit turns your marketing strategy inside out, exposing all its strengths and weaknesses. By evaluating your on- and offline marketing models, you can better compete in the marketplace, invest in programs with more confidence and root out …

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8 types of infographics you should be using in your content marketing Humans process information visually, so why not communicate with prospects through imagery? Infographics come in all shapes, sizes and dimensions. Whereas certain concepts are best illustrated using data visualization, others are communicated via flowcharts, lists or timelines. The key is to pair your …

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Creating a content strategy that will sustain company revenue for years to come Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics? Content marketing is the Swiss Army knife every business needs in its back pocket. It’s an adaptable, multipurpose tool for sales enablement, customer acquisition and …

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Gated content: Everything you need to know Some love it, some don’t, but it really does work. Here’s how to leverage gated content to find quality leads. Gated content takes your best, most informative pieces and uses them to capture qualified leads. The people who download them are expressing a high level of interest in …

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How to optimize your social media channels (plus best practices you can actually use) See how top brands are dominating social. Twitter. Facebook. Snapchat. And many more. Which types of content work best on each platform? How do you communicate effectively with your social audiences? Employing one-size-fits-all messaging across every social feed is a folly …

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The guide to drip email marketing (and 4 examples you can steal) How can you deploy an email campaign for the ages? Drip emails have 3X higher click-through rates compared to regular, single-send emails. Why is that? Why is drip marketing so effective, and how are companies using it to drive sales? Download our eBook …

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99 benefits of content marketing (and you need each one) There are even more; trust us. Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that …

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30 kickass marketing collateral ideas for your content marketing playbook Do you have enough collateral to support your company’s growth initiatives? You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them. The key is to create …

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50 awesome content marketing best practices Well-informed content marketing decisions generate better outcomes. Cost-effective content marketing is about making the best use of your time, money and effort. If you have a strong knowledge base, you can take deliberate, thoughtful and strategic steps toward well-defined end goals.     Check out our eBook for some down-to-Earth …

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6 awesome LinkedIn content strategy examples (and why they work) It’s the Fortune 500 social media channel of choice, so you better make it count. LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space. The problem is that …

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8 SOFTWARE MARKETING STRATEGIES THAT WORK Discover effective digital marketing strategies that drive growth for software companies. Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention. Inbound marketing tactics not only …

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5 types of successful telecom marketing strategies Learn how some of the biggest telecom companies in the world won over their consumer bases. There’s probably not a single adult who doesn’t have a need for telecommunications. Nor are there many companies that could survive without a telecom partner. Reaching these different audiences, each with unique …

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6 social media trends for 2019 that will impact your business Social media budgets grow 10% every year. Is your money going to the right place? How has social media evolved in the past year, and what are you doing about it? As new content formats emerge and technology drives actual social media revenue, we …

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8 undisputed ways to convert employee advocacy into content marketing ROI Transform every staff member into a marketer. Employees have 10 times the social following as the brands they work for, and the content they share generates twice as many clicks. Why not leverage your employees’ social capital? Download our eBook to learn: How to …

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12 ways to do real estate content marketing like the pros 12 content ideas trendier than shiplap. Real estate marketers are responsible for promoting and influencing the purchase of the largest asset the average American will ever own: a house. Communicating the elegance and the empowerment of idyllic forever home sounds stylish, unless you’re the …

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Reboots & revivals: What ‘A Star is Born’ teaches us about content optimization Lady Gaga not included. Major studios are releasing fewer and fewer movies each year. And that’s a template marketers could follow as well. Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments …

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How content personalization is driving conversions and revenue in 2019 Forty percent of consumers spend more when you personalize the customer experience. Content personalization is the next stage in marketing evolution. How often do you delete emails without reading them? Or mute commercials in between your fav TV show? The issue is that 94% of content …

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How to turn emotions into revenue with nostalgia marketing (+ 7 real-life examples) How brands like BuzzFeed, Disney and Spotify monetize your memory. What is it about the “old days” that puts a smile on your face? Why is it that someone who’s 25 can be just as nostalgic as someone who’s 85? Nostalgia marketing …

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How to create an email newsletter that converts A step-by-step guide on how to engineer newsletter ROI from scratch. Email marketing is a lucrative revenue channel. It generates, on average, $38 for every $1 spent. And newsletters are often the first major point of engagement with email prospects – so start with newsletters. Download our eBook …

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