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Pay to play: How to use social ads for lead generation Maximize your content marketing reach and pull in leads by understanding the intricacies of social ad spend. Relying on only organic posting is no longer an option for marketing on social media – it simply limits your reach. You must now pay to play

Google Analytics goals: Your ticket to going platinum Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can! Follow this step-by-step guide to get your goals set up exactly the way you want them. Proving the ROI of content marketing

Make it count: How to measure digital marketing effectiveness Focus on the metrics that matter to drive ROI on your digital marketing strategy. Digital marketing isn’t worth much if it’s not producing results. But are the outcomes you’re measuring the ones that matter? It’s all too easy to confuse KPIs with ROI. While metrics like

Visual content marketing is now, are you prepared? Cut through the content marketing noise with eye-catching imagery. A visual content marketing strategy isn’t nice to have, it’s necessary. Human beings are hardwired to respond to imagery, and with so much digital detritus competing for consumer attention, visuals that attract and engage are essential for content

How to measure content marketing ROI Find out how to measure the success of your content marketing strategy Content marketing is extremely powerful. Unfortunately, it is equally misunderstood and oftentimes difficult to measure. It’s our intention to educate the market on how to easily understand and quantify the things you should care about. Download our

Lights, camera, ROI: How to track and maximize your video marketing Video marketing is mandatory for modern businesses. Make sure yours is paying off. Video marketing is no longer surprising; it’s expected. Today’s consumers click with video content in mind. Failing to deliver means missing out in a marketing landscape where your competitors are keeping

How to elevate your brand with content marketing Content is vital to support brand development and maximize return on investment. Branding is bonding. How strong is your bond with your customers? Download our eBook to discover: How brand development helps you build strong relationships with consumers. The link between brand development and business revenue. How content marketing

The definitive B2B content marketing guide Boost your B2B content marketing with proven best practices. Some content marketing lessons hold true regardless of audience or industry. That said, business-to-business content marketing is its own beast, requiring careful planning, expertly executed strategy and in-depth follow-up. Download our eBook to discover how to: Tie content to specific

A content marketer’s guide to creating personas Turn your data into personas, and your personas into revenue. What if we told you your understanding of  personas are likely all wrong? What if your end buyers are not the same as your content consumers? What if your CRM data is telling only half the story? We

Predicting the future of content marketing Ensure your content marketing strategy isn’t obsolete in six months What will content marketing look like in 2022? How quickly will artificial intelligence and automation displace the otherwise manual tasks of SEO, writing and strategy? Is your company prepared for a world dominated by human-influenced robots that are smarter

Your Complete Guide to Inbound Marketing Best Practices Scrap the cold-calling and generate higher-quality leads. Inbound marketing is taking the place of traditional advertising, as it has proven to be more cost-effective and better at serving customer intent. But a cohesive inbound marketing strategy requires top-to-bottom integration of multiple content creation and distribution channels, which

Converting HTTP to HTTPS: A content marketer’s guide Security matters, make the switch today! In 2014 Google tipped their hand on the next direction of search ranking signals: encryption, data integrity and authentication. This means HTTPS webpages, which add an encrypted layer of security to your site. Haven’t made the switch yet? We have your

How to sell a content marketing program to your boss Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts. Without a sophisticated content marketing strategy at your back, it’s nearly impossible to keep pace with competitors and search engine algorithms. But not every executive has come around to the value of

How to drive your entire sales cycle with content marketing To capitalize on your sales funnel you need a content funnel. Sales and marketing departments are often disparate entities, operating with adjacent goals but with no way to collaborate effectively. A defined content marketing strategy aligns each stage of the sales process with a funnel-appropriate

Your Guide to 16 Types of Written Content Every line of copy, every word has value tied back to your content marketing goals. Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers

Financial content marketing that works: 5 ways the finance industry is winning at content Market with intent, authority and customer trust. Nearly half of all marketers in the financial services industry say their content marketing is conducted on an “ad hoc” basis. So who’s the other half operating sophisticated content programs, and how are they

The ultimate guide to content syndication What you need to know about web syndication in 2018. Content syndication can amplify your content by distributing it to the far reaches of the web, specifically on sites and platforms your audience uses. By defining a complete content strategy, from creation to publication to distribution, marketers can boost

What is Account-Based Marketing, and is it right for you? The No. 1 challenge marketers face is generating high-quality leads. Is ABM the answer? Aligning marketing and sales departments is every company’s dream, and many are finding account-based marketing does just that. While the investments are steep, the rewards of targeting fewer accounts that have

Content marketing metrics that matter (and those that don’t) Are you unknowingly skewing your analytics reports? Too often, marketers rush to produce and share content. But then they’re not sure how to measure its effectiveness. So how do you report ROI to your boss? Which metrics are actually tied to commercial objectives, and which ones