GUIDE: BEHAVIOURAL PSYCHOLOGY
Bricks and mortar retailers have used psychology for centuries to influence customers into spending. But without a physical store, how can eCommerce merchants apply the same techniques?
GUIDE ON BEHAVIOURAL PSYCHOLOGY IN ECOMMERCE
After the peaking holiday season your eCommerce store could experience a downfall in traffic and conversion. Use this guide to optimise the user journey for the new year!
This paper focuses on five principles of persuasion that you can use to drive better conversion from your eCommerce marketing efforts:
- Endowed Progress
- Appointment Dynamic – a principle of success that occurs when a customer returns at a predefined time to take a predetermined action.
- Cognitive Load – the total amount of mental effort required to complete an activity.
- Collective Opinion – also known as ‘social proof’.
- Scarcity And Urgency
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