How does your social media stack up against your competitors’? What about when you look at your own performance over the years?

Don’t know? Let’s change that.

Our focus here is on social advertising metrics — not organic performance metrics. So, we’re looking specifically at numbers such as engagement with paid ads and sponsored posts on each platform. After a lot of research, we found the most useful benchmarks to track across 5 different platforms:

• Facebook.
• LinkedIn.
• YouTube.
• Instagram.
• Twitter.

No matter which industry you’re in or which platform you advertise on, you’ll find some seriously useful tips throughout this roundup-style resource.