10 Tactics B2B Marketers Should Steal From B2C

Think that B2B marketing is the boring cousin of B2C (consumer) marketing? It doesn’t have to be! You’re still selling to people, even if they’re B2B buyers.

So steal a page from the B2C marketing playbook to get better engagement and results.

Want a sneak peak? Here are 4 of the 10 B2C tactics that B2B marketers can steal:

Provide product and pricing information

Use customer reviews and testimonials

Simplify the buying process

Give something away