Content syndication is emerging as a near-360 degree platform, extending from marketing (lead generation) to inside sales (sales qualification), business development, and nurturing- all this lays a strong foundation for sales enablement. Content syndication plays a critical role in generating leads and moving the buyer through the journey of content engagement that typically follows the classic buying cycle: awareness, interest, trial, purchase, and re-purchase. Learn why most online retailers today have invested heavily to syndicate content at various stages of the buying cycle and how they can go a long way towards bridging the gap until the solutions are developed and rolled out.