We’ve partnered with our friends at Marketing Profs to help marketers enhance their demand generation strategy and accelerate B2B sales growth. Whether you’re looking to kick start a brand new project or want to take your existing process up a few notches, the actionable advice and helpful tools in this resource can help.

In this guide, you’ll learn:

• Why the funnel is an outdated way of viewing lead gen (and what to use instead)
• How intent data can maximize your marketing budget and sales performance
• How to use infographics to drive qualified leads
• What to do after you’ve generated a lead

Get the unique insights and solutions to the challenges lead generation marketers are facing as well as easy-to-follow tips for building and enhancing your lead generation engine.