DATA-DRIVEN WEBSITE
HOW TO BUILD A DATA-DRIVEN,
CUSTOMER-CENTRIC WEBSITE
‘Democratize data’ and let it come to life Turn up the volume on your customer centricity Use data and actionable insights from your website
It is important to have a data-driven marketing approach because it:
- Helps you organize and measure website goals
- Helps you identify your most potential business segment of visitors
- Provides analytics with Account-Based Identity to measure and connect your visitor’s journey
- Provides actionable information to attract, engage and convert
- Helps you deliver a customer-centric experience
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