As your company grows, managing vital business contacts and relationships maintains utmost importance. Even if your intentions to develop strong relationships are good, it can be easy for important contacts to slip through the cracks due to poor follow-through and miscommunications.

And a lost relationship in business can represent a significant loss in your profits as well. This guide will explain the important distinction between lad nurturing sequences and strategies, highlight eight CRM tools you need for a winning lead nurture strategy, and provide key tips for choosing a CRM that aligns with your company’s goals and strategies.