You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.

The key is to create multipurpose content: Each individual asset can serve several functions, meaning your investment pays off many times over.

Download our eBook to learn:

• The types of collateral you should be creating in 2018.
• Bonus ideas you probably don’t consider to be marketing collateral.
• Why it takes a combination of written and visual content to serve the buyer journey.
• How to leverage every marketing asset for maximum ROI.
• Why content diversity is crucial to messaging, distribution and nurturing.
• How to stay in constant contact with leads through marketing collateral that converts.

If you’re not providing prospects with the right content at the right time, your competitors surely are.